Software Company Case Study 2018-01-23T04:00:00+00:00

Project Description

Software Client Case Study

A FULL LIFECYCLE APPROACH TO LEAD ACQUISITION, NURTURING AND CLOSING.

Brief

Enterprise software sales can have a sale cycle ranging from 2 months to 2 years. Variables such as deal size, contract commitment, monthly amount, and switching costs all factor into how long it takes for a client to ultimately sign a contract. Crowdspin was able to help the client with a wholistic approach to lead acquisition, nurturing, and closing. This campaign resulted in the following success points:

  • Increased number of sales qualified leads

  • Decreased sales cycle

  • Increase sales conversion rate

Deliverables

Crowdspin created a full life-cycle eco-system including lead gen LinkedIn forms, Facebook video retargeting ads, A/B testing of landing pages, email drip nurturing. The campaign was setup with an educational, content-marketing approach.

  • LinkedIn Lead Form Advertisements
  • Facebook Video Retargeting
  • Marketing Automation

LinkedIn Lead Form Advertisements
Content Marketing
Marketing Automation
A/B Testing

Results

0
% increase to lead conversion rate
0
% of LinkedIn Target Audience Reached
0
% decrease in overall cost per lead

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